Manscaped
How Astruxe helped MANSCAPED drive high-impact reach and conversions through influencer-led campaigns.
Operating in a highly saturated men’s grooming market with aggressive competitors and repetitive ad formats
Overcoming audience fatigue from traditional influencer promotions that felt scripted or overly sales-driven
Balancing brand tone (bold, humorous) while maintaining credibility and driving actual purchase intent
Converting high visibility into measurable sales rather than just engagement
Identified mid-to-large creators with strong audience trust rather than purely high reach
Structured campaigns around native storytelling, allowing creators to integrate the product into real-life scenarios instead of direct promotion
Rolled out content in phases (awareness → engagement → conversion) instead of one-off drops
Leveraged multi-format distribution (short-form videos, story integrations, and repeat exposure) to reinforce messaging
Optimized content direction based on early performance signals to scale winning formats
Sustained multi-platform visibility across key target demographics
Higher-than-average engagement rates due to natural content integration
Improved conversion efficiency as content felt authentic rather than promotional
Stronger brand recall driven by repeated exposure across creators
Established a repeatable campaign structure for future scaling
4.8M+
Total Campaign Reach
7.2%
Average Engagement Rate
+38%
Conversion Lift
