Marvel Rivals
Astruxe partnered with Marvel Rivals to generate buzz and large-scale engagement across gaming audiences.
Entering a highly competitive gaming market with existing dominant titles
Generating early excitement before widespread adoption
Reaching both casual players and core gaming audiences simultaneously
Cutting through noise in a fast-moving content environment
Partnered with a mix of gaming influencers and streamers to cover both short-form and long-form content
Focused on high-energy gameplay moments to capture attention instantly
Timed content releases to create momentum spikes, rather than scattered uploads
Encouraged creators to highlight unique gameplay features to differentiate the title
Used early traction data to double down on high-performing creators and formats
Strong initial awareness within targeted gaming communities
High engagement driven by interactive and visually engaging content
Increased interest and conversation around the game during launch phase
Effective positioning within a competitive market through creator credibility
6.1M+
Total Views Generated
8.5%
Creator Engagement Rate
+42%
Launch Awareness Increase
