Revolut
How Astruxe helped Revolut build trust and awareness through strategic influencer partnerships.
Building trust for a fintech product in a space where users are cautious
Simplifying complex product features into digestible content
Overcoming skepticism around financial services promoted via influencers
Standing out in a crowded fintech and digital banking landscape
Selected creators with credible, educated audiences (finance, lifestyle, productivity niches)
Focused on educational storytelling, breaking down features into simple, relatable use cases
Maintained a clean, minimal content style aligned with the brand’s positioning
Used repeated exposure across creators to reinforce trust and familiarity
Structured messaging around real-life benefits, not technical features
Increased audience trust through clear and informative content
Strong engagement on educational formats compared to generic promotions
Improved user understanding of product benefits
Higher intent-driven interactions (clicks, sign-ups, interest)
Strengthened brand positioning as modern and user-focused
210K+
Qualified Traffic Driven
6.8%
Engagement Rate
+31%
Sign-Up Increase
