Asus ROG
Astruxe helped ASUS ROG expand reach and engagement through creator-led gaming campaigns.
Competing in a saturated gaming hardware market with multiple established brands
Reaching highly informed audiences who are selective about products
Demonstrating product value beyond specs and technical details
Standing out in a content space dominated by similar reviews
Partnered with high-performance gaming creators known for credibility and audience trust
Focused on experience-driven content (gameplay performance, real usage) instead of just specs
Combined short-form content with live stream integrations for deeper engagement
Highlighted real-world performance benefits through creator-led demonstrations
Ensured consistent visual identity across all content
Strong engagement from highly relevant gaming audiences
Increased product desirability through real usage scenarios
Higher retention on content showcasing actual performance
Strengthened brand perception within the gaming community
Increased interest in featured products
3.9M+
Campaign Reach
11.4s
Average Watch Time
+27%
Product Interest Lift
