The Crew Motorfest
Astruxe partnered with The Crew Motorfest to drive awareness and engagement through influencer campaigns.
Generating excitement in a crowded racing and open-world gaming category
Reaching both casual gamers and dedicated racing fans
Maintaining momentum beyond initial launch hype
Differentiating the game from similar titles
Activated a wide range of creators across gaming and lifestyle niches
Focused on visually immersive, high-energy content showcasing gameplay
Structured campaign rollout to maintain consistent visibility over time
Encouraged creators to highlight unique aspects of the game (environment, customization, experience)
Used staggered content releases to sustain interest
High visibility across multiple audience segments
Strong engagement driven by visually compelling content
Sustained interest beyond initial launch window
Increased awareness and recognition within the gaming space
Improved overall campaign longevity through consistent exposure
5.3M+
Total Campaign Views
7.9%
Engagement Rate
+36%
Awareness Growth
